ONE LETTER · ONE CALLING · ONE COMMUNITY

ONE LETTER · ONE CALLING · ONE COMMUNITY

MATT GOTTESMAN

The Niche Is You.

The Niche Is You.®

®

®

I'm just reminding you.

I'm just reminding you.

A weekly letter, podcast and a body of work on remembering your calling — and rewriting the rules of work, wealth and intentional living.

Read by 22,000+ readers.

THE FRIDAY LETTER

20,000+ readers · weekly

LIVE

THE FRIDAY LETTER

20,000+ readers · weekly

LIVE

Lately

In the orbit

Substack Community Q3 Challenge

Begins Sept 12

OPEN

Sovern Creator ’26 Cohort One

Opens Oct.

waitlist open

Workshop: The Art of Taste & Design

Sept. 29 2026

Workshop: How To Open God's Blessings In All Areas of Your Life

Oct 2026

DATES TBD

UPCOMING

Three doors, open now

01

Substack

OPEN

Join the Q3 Challenge

Join the Q3 Challenge

Fourteen days, two live sessions — find your rhythm, protect your energy, and build momentum that lasts.

Join now →

Begins Sept 12

02

Sovern creator

WAITLIST

Cohort One — get on the list

Cohort One — get on the list

Six weeks, a small group. Uncover your voice, build a real body of work, and learn how to carry it.

03

WORKSHOP

New

The Art of Taste & Design

The Art of Taste & Design

2-hour live session — create and develop a clearer creative direction for your work, brand and ideas.

PODCAST

The Niche Is You.

®

®

®

Conversations on creativity, calling, and the work that's yours.

Listen Now

Heard by 200,000+ listeners across The Niche Is You®.

Heard by 200,000+ listeners across The Niche Is You®.

Heard by 200,000+ listeners across The Niche Is You®.

Heard by 200,000+ listeners across The Niche Is You®.

EP • 808 • 23 MIN

The Decision That Scares You the Most Is Often the One Your Future Self Has Already Made

The Decision That Scares You the Most Is Often the One Your Future Self Has Already Made

The Decision That Scares You the Most Is Often the One Your Future Self Has Already Made

Why the decisions that carry the most fear are usually the most aligned and how your future self has already resolved what your current self is still debating.

June 2026

EP • 776 • 27 MIN

Someone Out There Needs Exactly What You Carry and They're Waiting for You to Share It

Someone Out There Needs Exactly What You Carry and They're Waiting for You to Share It

Someone Out There Needs Exactly What You Carry and They're Waiting for You to Share It

Why what you carry was never meant to stay inside you and how hesitation disguises itself as wisdom but is often just fear.

april 2026

A FREE WORKSHOP

Reverse Engineer.

The fastest way to get what you want is through clarity. This is the workshop I built to give it to you — on your vision, your time, your energy, and your money. Start with the end in mind. Build backward from what's actually yours.

ABOUT MATT

The shorter version.

Matt Gottesman is a writer, podcaster and three-time founder whose work explores the intersection of creativity, entrepreneurship, spirituality and personal growth. With more than 20 years across media, technology and brand building, his work is rooted in a simple belief: your greatest advantage isn’t how well you fit into an existing category—it’s how fully you become who you already are.


Through The Niche Is You®, Matt helps creators and founders move with greater clarity, create with deeper intention and build work that genuinely serves. Everything he creates reflects the same philosophy: alignment over optics, depth over noise and success that expands our freedom—spiritually, creatively and financially.

ONE LETTER, EVERY FRIDAY MORNING

ONE LETTER, EVERY FRIDAY MORNING

The niche is you.

The niche is you.

The niche is

you.

®

®

®

Join 22,000+ readers remembering their calling — and rewriting the rules of work, wealth, and intentional living.

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No spam. Unsubscribe anytime.