ABOUT
Matthew Gottesman
Let’s Start Here
I’ve spent more than two decades building brands, publishing online and creating across disciplines. Over the years, that work has taken many forms—from advising global luxury brands like Louis Vuitton Moët Hennessy and early-stage ventures, to building media platforms, writing, podcasting and creating my own body of work.
Eventually I realized none of those were separate endeavors. Strategy, writing, business, creativity, faith… they’re all part of the same conversation. The writing sharpened the strategy. The strategy deepened the craft. Faith gave everything a foundation.
That’s where The Niche Is You came from… not just as a brand or even as a newsletter… but as a body of work exploring creativity, ownership, publishing, business and the quieter work of becoming more fully yourself.
Today, The Niche Is You has grown into a publishing and media company that’s garnered over 1B+ views and built around one belief… the future belongs to people who own their voice, their work and the way it reaches the world.
On Stage
Evolution Live, 2025 — “The niche is you… you’re not just building a brand, you’re building a mission.”
The Shape Of It, In Numbers
What Readers Say
— A Devoted Subscriber
BEHIND THE WORK
— Matthew Gottesman
Beyond The Work
I’ve never believed the most interesting people fit neatly into one lane.
Some of us are builders and artists, strategic and spiritual, practical and intuitive… drawn to business, but unwilling to separate it from the soul of the person building it.
My work is for people who want to build from the full range of who they are.
People building lives, brands, books, platforms, communities and bodies of work that couldn’t exist any other way because they carry the fingerprint of the person behind them. Not to fit into what already exists… but to create what doesn’t.
Entrepreneur
Podcaster
Writer
Designer
Marketer
Join 22,000+ readers remembering their calling — and rewriting the rules of work, wealth, and intentional living.