You know more than
you realize…
Start here
Why I built this — and who it's for.
An open letter to you
Dear creatives, entrepreneurs and artists —
We were told that money, success and happiness only come from certain paths — the more traditional routes — and that being practical meant abandoning what we actually cared about. The opposite is true. The most authentic route, for each of us, is the most sustainable one.
Authenticity is recovering the parts of ourselves we set aside to be practical. So rather than build a brand to fit in, I want you to focus on the most important, most profitable niche of all — you.
I have many interests. I don't want to be confined to one, and I don't want to run a separate profile for every idea, business or path. I am the path. So are you.
The goal is simple: be consistent with your work, focused on what you're building, and clear on your niche — you — sharing your interconnected interests in a way that grows both your life and your income.
After burning out more times than I can count building for other people, I went all in on my own story, creativity and interests. It became millions of downloads and hundreds of thousands of readers across social, text and email. If you're here, I'd guess you want something similar — not overnight, not inauthentically, but to own your time, energy, creativity and value.
In mentoring thousands over the years, I've found most people make this harder than it needs to be. These are the ten questions I'm asked more than any others:
This course answers all of them — and the others underneath: building your brand, publishing your work, growing your audience, and building your own path and business around it.
— Matthew Gottesman